When your goal is to increase your sales and you are not sure where to start, this is the workshop for you. Business owners will get help in answering these questions:
- who is my ideal audience?
- what if I have more than one audience for my product or services?
- where can I find my audience?
- how do I connect and stay connected with my audience?
In this workshop, you will flesh out the description of your ideal customer and what is important to them. Gain clarity on the best ways to connect with and grow your tribe. Practice and refine your core message.
Let’s face it. Most of business owners are introverts who would rather remain undiscovered if it means avoiding speaking in public or event thinking about selfpromotion! Marketing can feel confusing, costly, and out of your comfort zone.
With help, you can learn how to reach your customers with integrity, creativity, and intention. It is possible to rewrite your marketing story and achieve the results you are after by being yourself. Discover the step-by-step actions that will help you make the connections you need to succeed and the resources for building your unique brand. A brand is a promise.
Judy’s presentations will show you how to:
- Cultivate connections
- Find your target audience
- Use email marketing to increase engagement
- Avoid wasting time and money—Get measurable, repeatable results
- Keep calm and keep writing
- Have fun as you gain new skills
ABOUT THE SPEAKER:
Judy Baker is a situational extrovert who helps writers reach more readers and build author brands. She takes the mystery out of marketing
using her skills in theatre arts, graphic design, marketing, and coaching to educate, entertain, and engage.
Baker is managing partner of Book Marketing Mentor, past President of The Bay Area Independent Publishers Association, BAIPA); on the Board of the Bay Area Consultants Network (BACN); Membership Chair of Redwood Writers and Redwood Writers Academy. A member of the Napa Valley Writers Club and the Independent Book Publishers Association (IBPA).
Baker. She earned an MHROD from USF, B.A. in Drama from San Diego State University, certificate in Applied Graphics from Santa Rosa Junior College, is a Certified Action Plan Marketing Coach, and engagement marketing expert living in Sonoma, California.
A memoir/guidebook about suriving and thriving with ovarian cancer as a wellness warrior is in progress.